Owners run a local club of pregnancy and postnatal fitness classes, baby classes, workshops and social events, recruiting local instructors and choosing their own venues. No fitness or business background is needed. The initial investment of £18,500 plus VAT covers the territory, training, equipment, marketing materials and the booking app.

The entry cost is low by franchise standards. The initial investment of £18,500 plus VAT buys the territory, training, class equipment, marketing materials and the booking app, and the franchisor says up to 70 per cent can be funded through its start-up loan scheme, so an owner can be trading with under £6,000 of their own money. Running costs are light because classes are held in hired venues and taught by self-employed instructors, so there is no premises lease and no payroll to carry in the early months. Income comes from monthly memberships, with birthday parties, nursery classes and events on top, and the franchisor puts turnover at top-performing clubs above £150,000 a year.